In this article, you will learn about the Social module’s source, scope and purpose.
The Social module aims to capture social media’s input through Twitter in order to provide a “public opinion” view in the analysis of non-financial issue trends.
The scope of accounts and tweets included in our database is broad as we track terms (keywords, hashtags, mentions) and follow accounts that mention, or are relevant to, our non-financial topics.
Unlike Benchmark and NewsFlow, social data is not limited to tweets that also refer to, or are published by, a company - as the objective is to have a broader view. This also explains why it has a 5% weight in the Materiality Module’s summary table.
With Social, you can identify which topics are receiving social media attention over time, and understand which influencers, hashtags and tweets are driving the conversation.